Definition of Passive- Unconsciously taking on a message.
The argument is that, do we as an audience take on messages the media gives out without realizing?
For example, the image we have of an 'ideal' man and woman, does it come from media text?
Its how certain images are represented, a woman is stereotypicaly represented as a woman with a big chest, small waist and big hips. Therefore its perceived that the most beautiful type of woman is one that looks like that. However, if the media presented the 'perfect' woman as one who is typically curvy, and we as an audience saw it regularly, would we start to believe that body shape is 'fit'?
The same goes for the male figure. Its perceived that a man with the abs and muscles is the fittest guy! However, does this make men that don't have that specific look, does that make them ugly?
Through this theory we as an audience become a passive audience and see this as the norm, creating positive and negative.
Looking at this argument I do agree with this term to a certain degree. My reasoning for this is that, as an audience, community and world we have all come up with a certain stereotype. As i mentioned before about the typical gender stereotypes. Where do these ideas come from, they must have been influenced upon us without realising- 'Passive audience'
However on the other hand I do believe that there are a variety of things shown in media, but we as an audience chose what we want to follow. For example, fashion and style. There are many different types out there, but you chose as a person what you prefer and what style will influence you. Therefore making you a primary audience- someone who is aware of what they are watching, and what messages they are taking on board.
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