Theories to come to a better understanding between media texts and the audience.

The Effects Model
This theory is linked towards a negative aspect.

• Imitation- as a member of an audience you copy what you see associated to the negative side of things.
• Catharsis- watching something bad to make your self feel better about yourself as a person. The idea that you are releasing your own real life problems through the narrative of media texts.
• Desensitisation- the idea that things shown in the media do not effect us anymore- we feel nothing from what they show us. We are used to what is been shown.

Uses and Gratification

1. Personal Identity- created through media. 
2. Surveillance- what we learn about the world we live in.
3. Pleasure- Entertainment and satisfaction. 
4. Diversion- escapism... escaping to a 'perfect world' ignoring/forgetting the real world we live in.