Audience Theory

For any type of media text... there is always a target audience set. There are many aspects of differentiation:

• age
• gender
• hobbies & interestes
• experiences
• regional identity 
• disability
• race/ethnicity
• cultural background
• class

To be able to come to a better understanding of the relationship between the media text and audience. We have been give three theories:

1. The Effects Model or the Hypodermic Model
2. The Uses and Gratifications Model
3. The Reception Theory

There are also three ways of consuming/ engaging media texts:

1. Primary- active audience 
2. Secondary 
3. Tertiary- passive audience 

with this you start to create an ideology such as a negative stereotype. Ideology is a set of values and beliefs that are dominant in society today.